RJR Spirits & Yahara Bay Distilleries are proud to announce that our Charred Oak® Bourbon took GOLD at this years Spirits International Prestige (SIP) Awards in the "Whiskey - Small Batch Bourbon 10 Years & Younger" category.
The SIP Awards were created to fill the void that is the current state of international spirits competitions. The illusion created by massive advertising budgets, celebrity endorsements and lofty judging is old, tired and susceptible to industry bias.
There is no better group of advisers for a product than real consumers. The SIP Awards are the first to cut to the core of public opinion as a starting point, rather than an afterthought, in branding and product development.
You can view the results at SIP Awards 2012.